Wednesday,October 23,2019

ASUS Zenfone 3 (ZE552KL) analysis: the ASUS offset the assault of the ‘super mid range’ bet

ASUS Zenfone 3 (ZE552KL) analysis: the ASUS offset the assault of the 'super mid range' bet

ASUS Zenfone 3 (ZE552KL) analysis: the ASUS offset the assault of the ‘super mid range’ bet

When we talk about our work is easy to hear that we are fortunate, especially when we got to the part where we discuss that analyze new devices is our daily bread. It is true that we are fortunate in part, but also must recognize that analyze smartphones has become a Herculean task increasingly difficult by the huge competition and the high quality of all new terminals bill.

Obviously, it was not this something unexpected watching the market ‘s advance, with continuous improvements in all ranges and all manufacturers, and ASUS has been the last one to get serious with a firm commitment to be among the best in a range that no call knows, but we all know as ‘super mid-range’ and where this ASUS Zenfone 3 which today we analyze compete without any complex.

And we talk of Taiwanese ASUS, a manufacturer that wants to position itself well but now that has historically made it quite forgotten our market, remembering more than other countries like the US or the emerging Asian markets.

Anyway, the ASUS Zenfone 3 is a smartphone high quality, which enters the eye and you’ll leave happy many users of all kinds, probably not the most advanced in the place looking for another type of terminal, but those to want good materials, performance care without betting the better and, ultimately, to seek a solvent set without the price reach 800 euros.
And yes, with the range and driving prices around 800, 900 or even 1,000 euros, all manufacturers have already gone to seek smartphones represent them with good bill ranges more affordable prices , where are concentrated practically all sales of the Android platform.
ASUS and positioned its new Zenfone 3 without assembling the SoC world ‘s most advanced features a solvent hardware and optimum performance , perhaps marred by a number of bloatware too high that the manufacturer puts us standard, but with good finishes and in various sizes.


In our case, we tested a model unit of 5.5 inches, ASUS Zenfone 3 (ZE552KL), a huge and handsome with which we began the tour of all our battery of tests smartphone.

Could we consider the high end Zenfone March 1?

For it is a good question to start a discussion like this, because the truth is that ASUS has included a cast of enormous possibilities to its new Zenfone 3, although the thin red line that marks us a high – end seems to have moved today where it is.

It is true that the Zenfone 3 has a high – flying hardware, but it is also true that the best of the market and play other leagues , with high resolution screens suitable for virtual reality or SoCs much more powerful.

But let ‘s not get on, first let ‘s see what Asus offers its Zenfone 3 at least on paper:

PHYSICAL DIMENSIONS 152.6 x 77.4 x 7.7 mm
155 grams
SCREEN 5.5-inch Super IPS +
RESOLUTION 1,920 x 1,080 pixels, 401 dpi
PROCESSOR Qualcomm Snapdragon 625
Octa-core (8x 2.0 GHz Cortex-A53)
MEMORY 64GB + microSD up to 256 GB
VERSION Android 6.0 Marshmallow
ZenUI 3.0
CONNECTIVITY LTE Dual Active SIM (micro-SIM + nano-SIM / micro-SD)
Wi-Fi 802.11 a / b / g / n / ac, Wi-Fi Direct, hotspot
Bluetooth 4.2 LE
FM radio
USB v2.0, Type-C reversible connector
CAMERAS Rear: 16 MP with f / 2.0, optical stabilizer and hybrid phase detection autofocus and laser, dual LED flash, auto-HDR and video UHD
Front: 8 MP with f / 2.0 and FullHD video
BATTERY 3000 mAh (not removable). Turbo Charging
OTHER DATA Metal construction and glass
Gorilla Glass 3 2.5D
Audio ASUS SonicMaster
fingerprint reader
STARTING PRICE 399 euros, on sale 9/29/2016 (ASUS Spain)
The 5.2 – inch model will cost 369 €

Seeing this, can we consider the ASUS Zenfone 3 a high – end smartphone? Well hey, it depends on how you look at it , because on one hand not lack anything while on the other, has unforgivable flaws that a high – end not spare his will .

To begin incorporates a full HD 5.5 – inch panel and Super IPS + technology, with 401 pixels per inch density, but already seen enough. Encourages chipset Snapdragon Qualcomm 625 , although it has enough power is also far from the 820 and 821 that make up the highest rank in the catalog of Qualcomm.

And as another example, it does not have an NFC chip that many manufacturers still escapandoseles on a tangent when it is now a ‘must have’.

Otherwise, we talk about an outstanding phone, especially in the section of memory with 4 GB of RAM and another 64 GB of internal storage , of which we will have about 49 or 50 GB factory and also can be expanded with cards micro SD.

Said expansion port memory is shared with a secondary Nanosim reader, so we will support dual SIM active with full connectivity to LTE , plus WiFi, Bluetooth 4.2 LE, a GPS with support GLONASS common and, fortunately for some, a Radio FM often forgotten lately.
ASUS has also moved to USB Type-C reversible connector , but without raising the technology USB 2.0 port, providing fast loading yes on your battery 3000 mAh inaccessible to us.


A hardware platform as we do not forget anything, just the NFC, which makes us remember that it has a reader fingerprint well implemented in the rear, with reading of 360 degrees, support up to 5 tracks and some function Extra with prolonged double tap or touch.

Construction of great quality for a huge smartphone

The new Zenfone 3 is a phone that enters the eye , no doubt, but the fact is that their worst nightmare is also its construction, because its large size makes it unwieldy with one hand.

ASUS knew and to make life easier provided a software function for the use of the device at hand, but that’s no excuse for having worked more with optimizing the design of a terminal high volume and in hand falls well , with good touch and very robust, but it is uncomfortable.

Its chassis and frame are made of metal , rounded and with a glossy bezel mirror polished by diamond cutting. They are crimped Gorilla Glass 3 with rounded edges 2.5 D technology in both the front and rear, which has a circular weft finish in the style of ASUS, but with our unit in white can not be seen from all.

The device feels quality , fine finish and materials are inherited through the best designs today, but that’s no excuse to let its size in the 152.6 x 77.4 x 7.7 mm with a weight of 155 grams. As an example, we are in similar or higher than the values Samsung Galaxy Note 7 (153.5 x 73.9 x 7.9 mm) with less than 0.2 inch screen, and surprises especially for its wide, excessive perhaps 5.5 inches.
Does this tarnishes the construction of Zenfone 3? No, flatly. The terminal is built with taste and quality, and we can only wonder why ASUS has not been able to better hide your camera hump , which for me is the great hits of the design of this smartphone.


On the other hand, the hardware buttons are metallic and with good tour, the tray microSIM + Nanosim / microSD is also of metal and of good quality, while the main speaker is placed in the bottom frame, which is not optimal but yes I accepted, leaving the top only for standard audio jack of 3.5 mm.

The fingerprint reader, meanwhile, will be seen in the back under the camera, in a fairly ergonomic position which does not differ with other implementations already seen in the market.

Dr. Jekyll and Mr. Hyde is this ASUS Zenfone 3 in terms of design and construction . Good materials and good finishes, with a nice design that enters the eye, great touch and a rounded glass and beveled metal frame tastefully. However, its size is a negative like the great hump of his chamber, and having tried other better achieved terminals, there is something that fails to convince.
It is surely not made me comfortable smartphone in hand, too wide, and perhaps the best option is to go to the model with 5.2 inch screen that will alleviate the mixed feelings I’ve had in this case.